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MODEL 4243 The Philco "Holiday", 1958 This classic 21" "Holiday" Predicta was designed by Philco designers Richard Whipple and Severin Jonassen. The swivel picture tube meant that viewers could adjust the screen to face them, no matter where they sat in the room. It was heavily advertised and initially sold well at a price of $269.95 U.S. in 1958. This was the first Predicta offered to the public, and came in a blonde or mahogany finish.