The Exhibits in the RCA Pavilion

Exhibits within the RCA Pavilion dramatized the use of television in the home, and documented RCA’s experimental breakthroughs. The ‘Radio Living Room of Tomorrow” was created by Turkish-American industrial designer John Vassos. It was outfitted with contemporary built-ins such as a combination radio/television/record player/record recording set, a facsimile receiver and a sound motion picture projector. To illustrate how television could be integrated into existing décor, Vassos designed a “Radio Living Room of Today”.

This display featured period furniture complemented by separate cabinets that contained the same electronic components as the futuristic exhibit. The RCA “Television Laboratory” exhibit featured a display of Vladimir Zworykin’s experimental television camera tubes (Iconoscopes) and picture tubes (Kinescopes).